With Apple for review · launching soon

Show us the clip. We'll send you the plan.

Built for the first six months. Honest about the rest.

Whelp is a puppy coach built only for the first six months. Show us the biting, the accidents, the crate meltdown — we tell you what's actually going on, then send you three reps every morning until it's fixed.

Tell me when it’s live

Whelp 1.0 is with Apple for review. Leave your email and we'll send one message the day it's live. No spam, no credit card.

The problem

You've watched every video. None of them are about your puppy.

The internet has 50,000 puppy training videos and they all give you the same five tips. None of them know if your puppy is teething, overstimulated, mid-regression on potty training, or just bored. Different problems need different fixes. You can’t pick the right one without diagnosis.

  • Generic advice doesn't work because it's generic.
  • A trainer is $200/session and you have one in your pocket already.
  • Your puppy is doing the thing tonight. Not in two weeks when the next training class starts.
How it works

Three steps. That's the whole product.

  1. Show us 60 seconds.

    Open Whelp. Tap record. Catch your puppy doing the thing — biting, peeing where they shouldn’t, refusing the crate, pulling on the leash. That’s it. No scripts. No “describe the behavior in your own words.” Real life, 60 seconds.

  2. Get the diagnosis.

    We tell you what’s actually going on — built only for puppies, not all dogs of all ages. Real diagnosis from the categories trainers actually use, tuned to puppy behavior and your puppy’s age. This is the easy part.

  3. Three reps land every morning.

    Three reps before breakfast, delivered to your phone as one notification. Tick them off in the app and tomorrow’s plan adjusts to what worked. You don’t have to think about what to practise — you just have to do the reps. The diagnosis is the 10%. The daily follow-through is the 90% that gets the biting down.

What Whelp covers

Built for the first 6 months of puppy chaos.

  • Biting Live at launch

    Mouthing, play biting, overstimulation, frustration, attention-seeking. The first thing every owner Googles.

  • Potty training Live at launch

    Schedules, accidents, regression, marking. Why it's working and why it stopped working.

  • Crate training Live at launch

    Introduction, settling, overnight, separation crying.

  • Sleep + settling Beta at launch

    Why your puppy can't seem to chill out.

  • Leash + loose-leash Live at launch

    Pulling, freezing, distractions.

  • Chewing, jumping, barking Live at launch

    Teething vs boredom, greeting jumps, demand barking, counter surfing.

  • Recall + mild separation Live at launch

    Come when called at every stage; brief whining when left. Severe anxiety gets referred out.

  • Basic obedience Live at launch

    Sit, down, stay, come, place — 36 step-by-step skills in the Learn tab.

  • Socialization Live at launch

    The critical-period window that closes at 16 weeks, as a 102-experience checklist.

What Whelp doesn't do: Adult dog reactivity, fear-based aggression, severe behavioral issues. We'll tell you when you're outside our scope and point you to the right help.

Launch day

What's in Whelp at launch.

  • Video diagnosis

    Recognized from a 30–60 second clip. Across multiple puppy training topics, not just one.

  • 14-day personalized plan

    Tailored to your puppy's age, breed context, and what we saw in the clip.

  • Daily reps

    Three short reps every morning, sent to your phone. Tick them off. We learn.

  • Progress tracking

    Reps, logs and trends from day 1 to day 14, plus a report you can share with a trainer or vet.

  • Honest escalation

    If we see something that needs a real behaviorist or vet, we say so. Every time.

  • No upsells

    No treats, no calls, no “premium plus.” One subscription, one product.

Built in public

Built in public. By one person. With one puppy. In front of a million people.

Whelp is built by Karan — solo, with one puppy who has bitten more hands than the average professional fighter, peed on more rugs than Whelp can count, and chewed through one entire pair of running shoes. Every feature gets tested on her first. Every real diagnosis becomes a TikTok — that’s how a million people watch the receipts in real time. If something breaks, you’ll know about it before you have to email support.

Anyone can look at a clip and tell you your puppy's overstimulated. The hard part is the next two weeks — that's why Whelp sends you the reps every morning instead of leaving you to remember an app. I needed that for my own puppy before I built it for anyone else.
Karan, building Whelp

The build-in-public clips land here next. Until then, the receipts are on TikTok.

FAQ

Things people are already asking.

  • Will this work on my breed?

    Yes. The behaviors don't change much by breed in the first six months — the energy and intensity do, and the plan adapts to that. We don't recommend differently because you have a Lab vs. a Frenchie for the same biting or potty pattern.

  • How is this different from the other puppy apps?

    Most puppy apps are text — one is lessons plus a chat trainer, another is a chatbot, another grades tricks. A few newer apps can watch a clip. What none of them do is combine three things: built only for puppies in the first six months, a diagnosis tuned to puppy behavior specifically (not all dogs of all ages), and a daily plan delivered to your phone every morning so the work happens without you hunting for it. That combination is Whelp.

  • There's a free app that also watches my puppy. Why pay for Whelp?

    Fair question. A free app can give you a read on a clip. What it can't give you is the part that actually changes your puppy: a plan built only for the first six months, and three specific reps sent to your phone every morning so you do the work on the days you'd otherwise skip. The diagnosis is the easy 10%. The daily follow-through is the 90% that gets the biting down — and that's the part we charge for. If you just want a one-time read, the free apps are genuinely fine. If you want the thing actually solved in two weeks, that's us.

  • Why a morning reminder instead of a streak?

    Because every training app dies the same way — it asks you to open it every day, and by day four you don't. Whelp sends three reps before breakfast; you tick them off and tomorrow's plan adjusts. No streak to protect, nothing to remember. Text-message reminders are on the roadmap as a separate opt-in once carrier registration clears.

  • My puppy is fear-biting / resource-guarding / showing real aggression. Will Whelp help?

    No. Those need a veterinary behaviorist with eyes on the puppy in person. Whelp will recognize that in the diagnosis and tell you not to use the app for it. We are not the right tool for that, and we will not pretend to be.

  • My puppy is not biting — they have a different problem. Can Whelp help?

    Yes. Biting is one module. Live: biting, potty training, crate training, leash, chewing, jumping, barking, recall and mild separation, with sleep in beta. Obedience is a 36-skill library and socialization is a checklist in the Learn tab. If your panic is on the list, we've got it.

  • How much does it cost?

    $14.99 a month or $99 a year, with a 7-day free trial. The learning roadmap, skills, potty log, socialization checklist and care records are free; the clip reads, 14-day plans, coach and rep checks are the subscription. Most owners solve the acute problem in 4–6 months and stop — we'd rather you fix it and leave than churn slowly. Cancel anytime in the App Store — no phone calls, no documentation.

  • When does it launch?

    Whelp 1.0 is with Apple for review right now. Leave your email below and we'll send exactly one message the day it's live.

  • Do I need to keep my puppy on the plan forever?

    No. Most users solve the acute problem and stop subscribing within 4 to 6 months. We're okay with that. We'd rather you fix the problem than churn slowly.

  • Is my puppy's video private?

    Yes. Videos are stored encrypted and only used to generate your diagnosis. We don't share them with any third party for marketing or training models. The full privacy policy is at /privacy.

Launch list

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